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Projects Summary
Client Overview:
Corpay One is a finance automation platform designed to help businesses streamline their accounts payable processes. As an early-stage SaaS company in the fintech space, Corpay One was preparing for market expansion but lacked a structured go-to-market (GTM) strategy to guide growth and customer acquisition.
Challenges
Without a defined GTM strategy, Corpay One faced uncertainty in market positioning, targeting, and messaging. The absence of clear workflows and marketing systems created delays in campaign execution and limited the team’s ability to scale outreach efforts effectively.
Key Takeaways
Y77 partnered with Corpay One to craft a tailored GTM strategy built around customer segmentation, market research, and structured campaign planning. In parallel, our team implemented systems to support faster rollout of marketing initiatives. This ensured a smoother entry into the market, reduced acquisition costs, and helped Corpay One attract and convert the right audience from day one.