Y77

Let’s Talk
icon
Mail To
hello@y77.ai
Let’s Talk

Projects Summary

Client Overview:



TODO English is a kids’ learning app designed to improve English fluency through AI-powered lessons. The brand wanted to grow its user base and revenue in global markets like the US, UAE, Singapore, and South Korea. They approached Y77 to build a scalable app marketing strategy that covered acquisition, retention, and app store visibility.

Challenges




The key challenge was creating a reliable growth engine for paid user acquisition across different countries. TODO English needed help improving install volume, converting free users to paid ones, and making the app easier to discover in app stores.

Key Takeaways




Y77 designed a simple, full-funnel growth strategy. This included launching Meta, Google, TikTok, and Apple Search ads focused on parents of young children. We localized Korean ad campaigns to scale in South Korea. A custom landing page was created with analytics tracking to capture top-of-funnel insights. We also optimized app store listings and ran targeted email flows to convert trial users into subscribers.

Outcomes

Increase inApp Downloads
Growth
in Paid User Base
Increase
In Total revenue
Email Subscription
Conversion
Prev
Go to Market Acceleration for Corpay One
Optimizing PPC and Web Analytics for Cloudstaff
Next
Category: Consumer App
Client: Todo English
Location: United States
Note

Scaled installs, revenue, and subscriptions with a focused paid strategy: Y77 helped TODO English reach parents across the US, UAE, Singapore, and South Korea using localized performance ads, app store optimization, and targeted email flows, building a repeatable system for growth.

  • App Downloads
    2
    x
  • Increased Revenue
    53
    %