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Projects Summary
Client Overview:
The House of LR&C is a luxury eCommerce brand known for premium fashion and lifestyle products. They needed reliable tracking to measure user behavior, product performance, and revenue across their online store.
Challenges
They had multiple GA4 and GTM configurations running in parallel, which caused broken event tracking, gaps in revenue attribution, and incomplete cross-device insights. Their data setup was hard to manage, and existing reports lacked clarity.
Key Takeaways
Y77 ran a complete audit and rebuilt their GTM setup into a single structured instance. We updated GA4 with advanced eCommerce tracking for events like product views, add-to-carts, and purchases. Google Signals was enabled to support better cross-device tracking. Real-time dashboards were created to help the team monitor traffic and revenue instantly. Internal teams were also trained to maintain and scale this tracking framework.