Quick reads on tagging, measurement, and growth ops from the Y77 team.
In 2026, the cost of running mobile user acquisition in-house can exceed $658K annually, while hiring a specialist agency often costs $204K to $480K, highlighting the efficiency of outsourcing.
Aravind Sundar
Reduce blended CAC by 30% without cutting app install volume by optimizing creative freshness and reallocating to lower-CAC channels.
Aravind Sundar
Automated budget reallocation enhances cross-platform ad management by optimizing spend based on real-time performance, potentially improving ROAS by 20-40%.
Aravind Sundar
The Agentic UA Stack leverages AI agents to replace manual bid management for app advertisers, improving efficiency by automating thousands of bid adjustments daily.
Aravind Sundar
Automating mobile UA campaign launches across multiple ad networks can reduce launch time from days to hours, enabling efficient scaling without increasing team size.
Aravind Sundar
Implementing a negative keyword strategy in Google Ads can reduce wasted ad spend by up to 52%, helping to stop wasting ad budget effectively.
Aravind Sundar
