Quick reads on tagging, measurement, and growth ops from the Y77 team.
Implementing a negative keyword strategy in Google Ads can reduce wasted ad spend by up to 52%, helping to stop wasting ad budget effectively.
Aravind Sundar
Learn how to cut Google Ads spend by 30% without losing qualified leads by using negative keywords, which can reduce wasted ad spend by 20-40%.
Aravind Sundar
The Google Ads bidding strategy matrix for 2026 emphasizes choosing the right strategy based on campaign type and data maturity, with Smart Bidding often yielding better results when conversion tracking is strong.
Aravind Sundar
A Google Ads audit can uncover hidden budget waste, with studies showing an average monthly waste of $1,127 per account. Learn how to audit your Google Ads account efficiently to optimize performance.
Aravind Sundar
A strong brand search strategy enhances your paid media by creating a feedback loop that boosts demand; one high-converting keyword is worth 50 low-intent terms.
Aravind Sundar
The GEO playbook for 2026 enhances brand visibility in ChatGPT and AI search, with 87.4% of AI referral traffic driven by ChatGPT alone.
Aravind Sundar
